PrizeFlex has entered the Swedish iGaming market through a new partnership with Wunderino.
The agreement brings the company’s player retention and jackpot engagement solution to players in one of Europe’s key regulated gaming markets.
PrizeFlex Strengthens European Growth Strategy
PrizeFlex has expanded its presence in Europe after announcing a new partnership with Wunderino in Sweden, bringing its player retention platform to one of the continent’s most established regulated iGaming markets.
The agreement will see Swedish players gain access to PrizeFlex’s jackpot engagement and retention solution, supporting Wunderino’s efforts to deliver enhanced player experiences while strengthening long-term customer engagement.
The partnership represents another step in PrizeFlex’s ongoing international growth strategy as the company continues to expand its footprint across regulated gaming jurisdictions. Sweden marks a strategically important market for the supplier, providing an opportunity to further establish its retention technology among European operators and players.
Daniel Kevan, Head of Business Development at PrizeFlex, described the partnership as an important milestone in the company’s expansion plans. He noted that the collaboration with Wunderino was completed smoothly and highlighted the shared focus on delivering a player-centric experience.
Kevan added that the company remains focused on growing the global profile of PrizeFlex while continuing to develop new features and advanced functionality designed to support operator retention strategies and player engagement objectives.
Wunderino also views the partnership as an opportunity to further enhance its gaming proposition. Susanne Forsman, Group Chief Gaming Officer at Wunderino, said player engagement remains central to the operator’s strategy and described the implementation of PrizeFlex as a new way to connect with customers across its gaming portfolio.
According to Forsman, the integration provides players with access to a flexible jackpot program that complements Wunderino’s existing approach of offering enhanced return-to-player opportunities across its games. She added that the partnership will support the operator’s efforts to evolve its player retention strategy while introducing additional jackpot rewards and engagement features.
The Swedish launch follows a period of strong momentum for PrizeFlex, which recently highlighted a significant jackpot payout in Brazil as part of its continued expansion across international markets.
As competition within regulated iGaming markets intensifies, operators are increasingly investing in retention technologies and personalized engagement tools. The partnership between PrizeFlex and Wunderino reflects this broader industry trend, with both companies seeking to deliver differentiated player experiences through innovative jackpot and reward mechanisms.
